Marketing Patterns of Genetically Modified Food in Dutch Grocery Stores

The Russian invasion of Ukraine created severe uncertainties for global food markets. One of the major effects of these uncertainties were steep world market price increases in early 2022. In such an environment, supermarkets might be incentivized to increase the share of food contained genetically modified (GM) ingredients as production costs of the underlying agricultural raw products or commodities are lower than for conventionally produced crops.
Hence, COGEM commissioned a research project to collect data on marketing patterns of retail food products containing genetically modified ingredients. In the research project data were collected from a comprehensive and regionally representative sample of 20 supermarkets in The Netherlands. These retail stores have been surveyed five times from November 2022 to July 2023 in order to obtain a nationally representative picture on the structure and the changes in the incidences of genetically modified food products offered in grocery stores to retail customers.

Download the research report for the full details and results: Marketing Patterns of Genetically Modified Food in Dutch Grocery Stores